Forbes April 13, 2025
Jesse Pines

Can a one-hour scan offer peace of mind — and maybe save your life? That’s the promise behind whole body magnetic resonance imaging (MRI), which is now being marketed directly to health-conscious consumers by digital health startups. Through Prenuvo, for example, you can undergo a radiation-free scan from head to thigh and receive a full report of your internal health for $2,499. And it can be done without a doctor’s order (or recommendation). Whole body MRI is also not covered by insurance.

Here’s the proposition for the benefit of having the scan: if the MRI catches a cancer early or detects hidden aneurysms, resulting treatments may improve health and longevity. Does the science support the hype?

The Promise and the...

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