Harvard Business Review March 3, 2025
Summary.
The need to tap AI to incrementally strengthen existing businesses often is causing incumbents to give short shrift to efforts that could transform their businesses. The solution is to take a dual approach: Transformation A leverages AI to optimize today’s business model—refining processes, reducing costs, and enhancing customer experiences. Transformation B creates new AI-driven business models that unlock opportunities and redefine markets. The two efforts should be separate and structured differently. To overcome hurdles and implement dual transformation effectively, leaders should take three steps: conduct scenario planning...
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