Is health-tech entering its ‘influencer’ era?

One of the biggest and most expensive challenges associated with building a health-tech company is patient acquisition, especially in today’s “attention economy,” when it’s more costly and challenging to win over people’s time. Let’s be real: most companies compete with Instagram and TikTok to engage patients in their solution, which can be a losing battle.

So if you can’t beat ‘em, why not join ‘em?

Of all the ways to get the word out these days, I’m seeing more interest in working with influencers. Companies in digital health are experiencing huge brand lifts because of these relationships. To name just a few: NOCD and Howie Mandel; Midi and...

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