VentureBeat October 29, 2024
Carl Franzen

I’ve never worked in sales, at least not virtually. The closest I’ve come — and this will date me — is working in retail at the mall as a teenager, and then at the VHS/DVD rental store down the street from my childhood home, so I have tremendous respect for those who do it at a much higher level than I ever did.

But as a result of my short-lived sales experience, I’ve never been a regular user of a customer relationship management (CRM) software program like Salesforce or Microsoft Dynamics 365 or Creatio. And candidly, all of the CRMs I’ve ever seen other people use have felt like overkill to me — what do you need besides a contacts...

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