Fierce Pharma November 13, 2023
Like other successful and innovative companies, GoodRx has adapted and evolved to stay relevant, viable, and true to its mission. Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day.
Let’s get to the point: It’s time for pharma marketers and their media agencies to look beyond the ‘usual suspects’ for new ways and new media partners to reliably deliver educational and promotional messages to healthcare providers (HCPs) specifically when they are in an action mindset. Here are five reasons why GoodRx should be part of your, or your client’s, 2024 HCP marketing plan:
Reason 1: GoodRx has reached nearly a...
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