Is Generative AI The New Hero Of Your Consumer Products And Retail Business?

Forbes July 18, 2024
Tim Bridges

Tim Bridges, Global Sector Lead, Consumer Products and Retail, Capgemini.

These days, it’s impossible to avoid the buzz about generative AI (GenAI) in the consumer products and retail space, and most of it relates to general consumer attitudes and consumer adoption—in other words, what people think of it and if they’re using it.

Those are interesting questions, but it’s not just whether consumers are using GenAI; it’s about how—because it’s the “how” that will shape the future of the industry.

Operational efficiency takes center stage.

But the picture is broader than this. GenAI is being used in various ways in the consumer packaged goods (CPG) and retail industries, and not all of them are directly customer-facing. For example, we’re seeing...

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