KevinMD November 25, 2025
Dana Y. Lujan, MBA

Primary care innovation has always been framed around access, autonomy, burnout, and patient experience. Direct primary care (DPC) in particular is often positioned as a solution for physicians exhausted by fee-for-service complexity and for patients who want a more personal relationship with their doctor.

This article focuses on how the broader economic landscape has shifted in ways that directly affect DPC, especially in light of the rapidly evolving national discussion around HSA eligibility and DPC affordability. Before examining how employers and institutions structure sustainable models for lower-income populations, it’s important to establish that economic context.

This is not a question of clinical philosophy. It is a question of affordability, elasticity, and long-term sustainability in a middle-class environment that has fundamentally...

Today's Sponsors

Venturous
ZeOmega

Today's Sponsor

Venturous

 
Topics: Primary care, Provider
Around the nation: Amazon's One Medical launches new AI chatbot
Patient expectations in primary care: the structural mismatch
AAP Releases 2026 Child Vax Schedule, No Longer Endorses CDC's Version
Osteopathic medical education: Introducing AACOM
Healing chronic illness requires treating the mind alongside the body [PODCAST]

Share Article