Medical Xpress September 2, 2024
Life coach, wellness coach, business coach, weight loss coach, breakup coach—the list goes on and on. All are different titles for similar jobs, with the same limitation: Anyone can claim to be an expert.
Health “coaching” alone is a US$7.6 billion market in the United States, linked to the wellness and lifestyle medicine industries, as well as social media influencer culture. With ongoing shortages of physicians and mental health workers, many Americans see coaches as a more personalized alternative to traditional physical and mental health care.
Yet the profession is poorly regulated, which can make it a utopia for scammers; untrained people providing advice about health, psychology and nutrition; and, in some cases, cult-like behavior, such as a coach encouraging...
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