Computerworld March 10, 2025
The reported delays in contextual AI development at the company could dilute the Apple brand.
Following widespread speculation about ongoing problems, Apple has announced that one of the key features of Apple Intelligence will be delayed — perhaps until 2026. The delay could harm Apple’s brand during a critical time for the tech industry. It remains unclear whether the company will be able to successfully manage its way through these choppy waters.
What Apple said
Apple initially promised it would introduce contextual intelligence in Apple intelligence about now. But Apple spokesperson Jacqueline Roy recently told Daring Fireball:
“Siri helps our users find what they need and get things done quickly, and in just the past six months, we’ve made Siri...
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