Lexology March 31, 2023
On March 29, 2023, Iowa became the sixth U.S. state to pass comprehensive consumer privacy legislation. The new law will go into effect on January 1, 2025. Iowa’s privacy law bears substantial similarity to the Virginia, Colorado, Connecticut and Utah privacy laws, which should facilitate compliance for businesses subject to those laws. Likewise, businesses familiar with the California Consumer Privacy Act (CCPA) will find overlap with the CCPA, though Iowa’s law is not as far-reaching and provides a more limited slate of consumer rights.
Applicability
Companies are subject to the Iowa privacy law if they do business in Iowa or target products or services to Iowa consumers, and meet one of the following criteria during a calendar year:
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