Health Affairs September 13, 2017
How to stabilize individual health insurance markets and lower premiums for consumers is rightly one of the hot button issues before policy makers at the state and national levels. Providing ongoing direct funding of the cost-sharing reduction subsidies and creating a national reinsurance program are among the good ideas getting appropriate attention.
What is getting far too little attention, however, is another proven way to increase enrollment, lower premiums, save consumers money, and encourage health plan participation to stabilize the markets: making major investments in marketing and outreach.
Marketing is one of the most important elements of creating and continuing any successful business. Investments are critical to convincing consumers to buy all types of products and services. The individual health...
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