Forbes October 31, 2024
Casper Ravn-Sørensen, CEO of GoWish.
Millennials and Gen-Z have dominated the headlines and boardroom conversations for years. But while businesses remain focused on these demographics, a new generation is quietly shaping the future: Generation-Alpha, also known as Gen-A.
Born from 2010 to 2025 into a world already transformed by smartphones and social media, Gen-A is the first truly “digital-native” generation and is set to redefine consumer behavior, digital interaction and social influence in ways we are only beginning to understand. And it’s happening now, faster than anyone could have predicted.
Gen-A is such a new topic that here on Forbes, it is not even yet a category I could tag with my first Forbes Technology Council article—meaning there’s a good...
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