PYMNTS.com May 3, 2024
In the wake of Peloton’s restructuring efforts that come amid a decline in user engagement and a shrinking user base, the connected fitness industry finds itself at a critical juncture.
While Peloton’s actions shed light on sectoral challenges and responses, a broader examination reveals deeper trends shaping the future of fitness and wellness.
The pandemic accelerated a shift toward at-home fitness solutions, catapulting connected fitness platforms into the spotlight. However, as the initial surge in demand subsides, industry players face the task of sustaining growth in a post-pandemic world marked by shifting consumer behaviors and expectations.
“We are still dealing with the whiplash, the normalizing that occurred post-COVID,” following the growth leading up to the pandemic, and then the “extraordinary”...
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