Becker's Healthcare August 5, 2025
Jakob Emerson

Major insurers are retrenching their Medicare Advantage strategies as federal cost‑containment measures and rising medical expenses squeeze profitability. Amid the growing financial pressures the industry has faced for nearly two years, the largest MA carriers are cutting supplemental benefits, exiting unprofitable markets and dropping entire product lines ahead of the upcoming annual enrollment period.

“We have made the difficult decision to exit plans that currently serve over 600,000 members, primarily in less managed products such as PPO offerings,” UnitedHealthcare CEO Tim Knoll told investors in July. “We have taken similar approaches for Medicare supplement, Group MA, and standalone Part D pricing for next year. We will be watching the market closely as the 2026 Medicare offerings become public so we...

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