Forbes January 7, 2025
Don Murray

Don Murray is cofounder of Safe Software and has spent his career helping organizations bring life to data to make better decisions.

More than ever, a business’ ability to make swift, informed decisions is crucial. Whether a business is looking to optimize processes, better serve their customers or empower employees to do their best work, there’s a constant need for data to fuel those decisions. And the more timely the data, the better.

Enter real-time data. Real-time data—information that’s generated and immediately transmitted from sources such as sensors, mobile devices, social media and applications—has the power to transform how businesses operate. From supply chain management to parcel delivery and weather forecasting, there are many use cases for real-time data, and...

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