Forbes September 18, 2023
Sai Balasubramanian, M.D., J.D.

Grocery technology company Instacart filed paperwork with the United States Securities and Exchange Commission last month, expressing its plans to become a publicly traded company through an IPO, which is planned for later this month. The company has swiftly risen to become a consumer favorite in the grocery and goods delivery business.

Instacart was founded nearly a decade ago, and has since transformed delivery services. Today, the company touts that it has partnered with 1,400 national, regional, and local retail banners across more than 80,000 stores, which is representative of nearly 85% of the U.S. grocery industry. This infrastructure, reach, and brand loyalty is incredible, as millions of consumers use Instacart daily.

The company also recognizes that with this infrastructure,...

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