Becker's Healthcare October 3, 2023
Grocery delivery company Instacart is launching a co-branded Medicare Advantage plan next year with Alignment Healthcare in 13 counties across California and Nevada.
Pending regulatory approvals, 3.9 million Medicare-eligible individuals will have access to the new plans, which will feature $50 to $100 quarterly grocery allowances through Instacart, a complimentary Instacart+ membership with free delivery on qualifying orders, technical support for setting up an account and placing orders, and Alignment Health’s new “virtual storefront” on Instacart where members can shop for recommended products.
The innovative partnership has been in the works “for some time,” Dawn Maroney, president of markets at Alignment and CEO of Alignment Health Plan, told Becker’s.
“We think food is the other medicine that is absolutely needed,”...
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