Inside the patient journey: Three key touch points for consumer engagement strategies

Deloitte September 25, 2018
David Betts and Leslie Korenda

Findings from the Deloitte 2018 Health Care Consumer Survey

​Improving engagement at three key touchpoints in a consumer’s health care journey could help health care stakeholders improve patient outcomes and reduce the cost of care.

Introduction

CONSUMER engagement with health care continues to grow, from searching for care and accessing new channels of care to tracking and sharing health data. Consumer engagement could be the key to improving patient outcomes and reducing health care costs; patients who are informed about their condition and involved in their treatment decisions tend to have better health outcomes and typically incur lower costs.¹ Many health systems, clinicians, and health plans—as well as biopharmaceutical and medical device companies—are developing tools and strategies that can help...

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