Senior Housing News September 5, 2024
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In 2024, many senior living operators have shifted from raising rates to keeping them where they are, and even offering discounts. As they do so, they must walk a fine line.
On one side of the coin, concessions and discounts provide a short-term financial boost to a portfolio’s bottom line. On the other side, relying too heavily on concessions could erode the long-term value proposition of the senior living industry.
Amid a high inflationary environment, I believe senior housing operators must carefully consider all options to regain occupancy, rather than simply offering discounts on resident rates.
Recent conversations with leaders of senior living operators including Pegasus Senior Living, 12 Oaks Senior Living,...
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