Behavioral Health Business September 29, 2022
LifeStance Health Group Inc. (Nasdaq: LFST) executives tout a homegrown online-booking system as the initial answer to a historic problem in health care.
Dubbed OBIE — short for online booking and intake experience — the company’s new intake process is part of the company’s larger strategy to streamline and modernize the patient experience.
Health care is plagued, as a whole, with bad customer service experiences at a time when other consumer sectors are seeking greater personalization. In a report from McKinsey & Co, 1 in 4 consumers expressed frustration in their experience with the health care sector over poor administrative encounters such as scheduling.
The OBIE system is an amalgamation of existing software with a LifeStance-built user interface and...
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