Senior Housing News May 22, 2024
Tim Regan

There is a misconception that Brookdale Senior Living’s (NYSE: BKD) growing HealthPlus strategy is geared toward residents with more acute care needs.

With a portfolio of 652 communities, more than 520 which offer assisted living and memory care services, it’s not hard to see why that misconception exists. The company’s program, which in a nutshell tasks nurses with coordinating health care and other services for residents, does not provide “sick care,” according to Senior Vice President and Chief Nursing Officer Kim Elliott. Instead, it is meant to help keep residents well for longer, which in effect actually prevents them from moving to a higher rung on the acuity ladder.

“It’s to take better care of the acuity we already have,”...

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