McKinsey November 1, 2023
McKinsey research shows that a focus on aspiration, activation, and execution can help companies out-innovate and outgrow peers.
In this current era of competing priorities and endless disruption and uncertainty, we know that innovation remains a must-have, not just a nice-to-have, when capital is readily available. We also know that making a conscious choice to grow and supporting that choice with the right mindsets, development pathways, and capabilities can yield superior shareholder returns. But what is the role of innovation in growth and vice versa?
To find out, we identified and analyzed about 650 of the largest public companies that achieved profitable growth relative to their industry between 2016 and 2021 while also excelling in the essential capabilities associated with...
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