Forbes May 22, 2024
Katie Jennings, Alex Knapp

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Stephanie Papes Strong took the opposite approach to most founders building companies during the coronavirus-fueled telehealth boom. Her startup Boulder Care doesn’t rely on internet ads and cash-pay customers. Instead, Strong, an alum of the Forbes 30 Under 30 Healthcare list, sought out one of the toughest possible markets: helping low-income people with addiction disorders get access to treatment.

Boulder Care currently offers virtual addiction treatment for opioid and alcohol use disorder, as well as co-occurring conditions, in three states: Oregon, Washington and Ohio. Around 11,000 patients in the program get access to peer recovery specialists, clinicians and medication-assisted treatment, like buprenorphine. With $35...

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