Forbes October 9, 2024
Alex Knapp, Katie Jennings

Plus: Nobel Prizes were awarded for the discovery of microRNA’s role in gene regulation and development of Google Deepmind’s AlphaFold.

Infertility can be incredibly expensive with a single in vitro fertilization, or IVF, cycle running upwards of $20,000. Kate Ryder, founder and CEO of Maven Clinic, is trying to disrupt the current model where more IVF cycles equals more money by offering employers a payment platform that charges a flat fee to route women through the fertility journey that’s best for them. That ranges from a coaching program to help people conceive naturally to medication-assisted ovulation to IVF. “We just charge one fixed fee, which means that we can really sit there with the patient and try to understand what’s...

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