InnovationRx: Bringing A Better Consumer Experience To Healthcare
Forbes April 3, 2024
Sara Vaezy, chief strategy and digital officer for Providence, thinks logging into a website or app for your hospital or doctor’s office should be easy. Think about how apps allow people to use their Gmail login credentials to sign up – it doesn’t mean the app suddenly has access to all your emails. She’s been working on this issue within Providence for several years and thinking about how to bring a more tailored consumer-like experience to healthcare. This week those efforts resulted in a spin out called Praia Health, which has raised $20 million in Series A funding led by Frist Cressey Ventures. “It doesn’t require a person to be a patient with us,” Vaezy told Forbes. “It makes the...