Fierce Pharma June 5, 2024
In the latest brand consolidation move under the Inizio umbrella, the company’s Inizio Engage unit has combined two of its experiential design-focused agencies.
Ashfield Event Experiences and WRG, both of which have been part of Inizio Engage since its creation in mid-2022, have now merged into a single agency, according to a Wednesday announcement.
The newly created Emota will remain situated within the Experience Design (XD) department of the Inizio Engage business unit and will continue its predecessors’ work of designing brand and event experiences and exhibitions for healthcare clients.
Those clients include 19 of the world’s top 20 pharmaceutical companies, per Inizio. Emota will help those and other partners produce branded experiences for conferences, conventions, internal meetings, public events,...
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