HealthLeaders Media January 27, 2026
G Hatfield

CNOs have an opportunity with social media to join the conversation and change the nursing narrative.

KEY TAKEAWAYS

– In 2023, SSM Health assembled a social media influencer team to recruit while telling the story of SSM Health and to communicate better with their workforce.

– The nurse influencers were chosen internally with the goal of balancing the organization’s brand with being able to connect with individuals and creating engaging content.

– CNOs must get started on social media and avoid shying away from the hard things that organizations go through, while amplifying...

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