HealthLeaders Media January 19, 2026
If CNOs don’t enter the social media conversation, they will be left behind, says this nurse leader.
KEY TAKEAWAYS
– In 2023, SSM Health assembled a social media influencer team to recruit while telling the story of SSM Health and to communicate better with their workforce.
– The nurse influencers were chosen internally with the goal of balancing the organization’s brand with being able to connect with individuals and creating engaging content.
– CNOs must get started on social media and avoid shying away from the hard things that organizations go through, while amplifying the important voices and stories coming out of their organizations.
In the last few years, the world of nursing has changed drastically in a number of...
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