Fierce Health Payers February 5, 2020
If legacy players hope to capture a portion of the growth in Medicare Advantage, they’ll have to move fast to embrace data-based strategies and build modern, digital customer experiences.
Judging by some bold actions of tech giants and the incredible growth of Medicare Advantage (MA), we may look back on 2019 as the year before the great healthcare disruption.
Heading into 2020, traditional health insurers are on high alert—as they should be.
Last year saw Amazon and Google take their first serious steps toward building offerings designed to improve health outcomes, largely by delivering a superior customer experience that provides better outcomes at lower cost. Meanwhile, payers aggressively piled into MA, making it the fastest-growing market in health insurance.
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