Fierce Healthcare March 8, 2021
The healthcare industry is lagging behind others when it comes to customer experience; it’s a common sentiment shared among many executives in the industry today.
The COVID-19 pandemic, as well as the global initiative to vaccinate our entire population, have exposed serious shortcomings in our healthcare delivery system—especially apparent now as care gets pushed outside traditional hospital settings and into the cloud and home.
In particular, it’s put a bright spotlight on the piecemeal, non-coordinated approach many healthcare providers take to communicating and engaging with their patient population at the right place and right time. As the federal government begins distributing vaccine doses to pharmacies such as CVS, Walmart, and Walgreens—and as Big Tech juggernauts like Amazon, Apple and Google...
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