McKnight's September 22, 2023
More consumers are turning to social media review platforms to help choose a nursing home for family members, but the reviews can be skewed by anecdotal and personal evidence, a new study shows.
The research analyzed facility reviews posted on Yelp, one of the largest and oldest online consumer comparison sites, as well as the quality ratings put together by the Centers for Medicare & Medicaid Services on Care Compare through surveys and site visits. Recently introduced federal legislation seeks to enhance Care Compare’s visibility among consumers, but Yelp and sites remain a more prominent and established site, the researchers found.
“Social media has become an indispensable platform for disseminating quality information to consumers across various service sectors,”...
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