Forbes October 22, 2024
In an era where artificial intelligence can clone anyone’s face and voice with frightening accuracy, a new battlefront has emerged in the fight for digital identity protection. Leading this charge is Loti AI, a startup that’s tackling the growing crisis of unauthorised AI-generated content and deepfakes head-on.
“We’re a licensing and protection platform for public figures, but more broadly, we’re this kind of control critical infrastructure piece for Gen AI,” explains Luke Arrigoni, CEO and founder of Loti AI. “If someone makes a fake thing of you, you would want to be able to find it quickly and take it down.”
The landscape of digital impersonation has become increasingly treacherous. From fake celebrity endorsements for non-existent products to unauthorised AI-generated...
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