In-Home Care Demand Prompts Senior Living Nonprofits to Expand Services Beyond Their Walls

Senior Housing News December 12, 2024
Andrew Christman

Demand for in-home care and a need to expand missions are two primary reasons senior living nonprofits are expanding into home- and community-based services, according to a new Ziegler survey.

The survey, part of Ziegler’s CFO Hotline series and released Thursday, includes responses from around 200 organizations, most of which were single-site not-for-profit life plan communities.

Respondents cited a growing demand for services in the home (79.7%), expansion of their missions (70.7%) and complementing existing service lines (69.9%) as their top reasons for expanding home- and community-based services. More than half (54.5%) indicated revenue diversification as a top reason why they expanded into such service lines.

Fewer than two-thirds of respondents (61.3%) said they currently offer home- or community-based services....

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