Forbes November 17, 2024
In the business world, as in any relationship, trust is everything.
Companies have long recognized that brand reputation and customer loyalty depend on an uncompromising integrity-driven social proof as a do-or-die imperative.
The entire history of business is filled with examples of integrity lapses that led ‘Achilles-type’ companies to collapse, such as Enron, Lehman Brothers, WorldCom, Arthur Andersen, and, more recently, WeWork, Theranos and FTX.
Yet, as businesses integrate AI into their operations—from customer service to marketing and decision-making—all eyes are fixed on the promise of productivity and efficiency gains, and many overlook a critical factor: the integrity of their AI systems’ outcomes.
What could be more irresponsible? Without this, companies face considerable risks, from regulatory scrutiny to legal repercussions...
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