Health Affairs August 1, 2025
Artificial intelligence (AI) is increasingly embedded in consumer health technologies, with women’s health apps at the forefront. These tools promise to democratize access to health insights and empower individuals to track menstrual cycles, plan pregnancies, and monitor hormonal patterns. In a marketplace saturated with digital health promises, AI branding has become a key differentiator—often without clarity on what the algorithms do, how they were trained, or whether they’re clinically effective.
Algorithmic Claims And Regulatory Gaps
Digital health tools in the reproductive space often blur the line between wellness and medical care, which can obscure their intended use and reduce the rigor of their evaluation. Apps marketed as wellness products may avoid regulatory scrutiny while influencing medical decisions such as timing...
Today's Sponsors
Today's Sponsor