McKinsey March 13, 2024
Oliver Bevan, Michael Chui, Ida Kristensen, Brittany Presten, Lareina Yee

Generative AI poses both risks and opportunities. Here’s a road map to mitigate the former while moving to capture the latter from day one.

Generative AI (gen AI) presents a once-in-a-generation opportunity for companies, with the potential for transformative impact across innovation, growth, and productivity. The technology can now produce credible software code, text, speech, high-fidelity images, and interactive videos. It has identified the potential for millions of new materials through crystal structures and even developed molecular models that may serve as the base for finding cures for previously untreated diseases.

McKinsey research has estimated that gen AI has the potential to add up to $4.4 trillion in economic value to the global economy while enhancing the impact of all...

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Topics: AI (Artificial Intelligence), Survey / Study, Technology, Trends
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