MedCity News July 30, 2025
Marissa Plescia

Imagine360 has launched a new product called Complete Care, which includes a pharmacy benefit solution named Imagine360Rx.

Imagine360, an alternative health plan, launched a new product called Complete Care on Wednesday, which includes direct contracting with providers and a transparent pharmacy solution.

Wayne, Pennsylvania-based Imagine360 serves self-funded employers, including manufacturing companies, nonprofits, restaurants and more. The new Complete Care product builds on its current offerings with Imagine360Rx, a pharmacy benefit manager solution that is powered by Liviniti, a PBM that shares an investor with Imagine360 (Water Street Healthcare Partners).

Imagine360Rx provides all drug discounts and rebates to employers and offers alternative sourcing for drugs, such as finding lower-cost medications from the U.K. and Canada. It offers reporting for employers...

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