MedCity News December 9, 2025
Healthcare’s next frontier isn’t policy reform or payment reform. It’s experience reform — reimagining every touchpoint between members, providers, and plans through the lens of design and empathy.
Member engagement is a tough nut to crack in healthcare, especially for Medicaid members, who have 56 percent greater odds of not showing for an appointment than other insured patients. Professionals across the healthcare spectrum have tried to solve member engagement since I can remember. How can we win folks over, so they consistently engage in their healthcare? Why aren’t patients motivated to get and stay healthy?
But what if we’ve been asking the wrong questions? What if Medicaid members’ disengagement isn’t a people problem. What if it’s a design problem?
Think...
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