Identity In The Digital Age And The Rise Of Multi-Factor Verification

Forbes October 10, 2024
Bojan Šimić

Bojan Simic is the Co-Founder and CEO of HYPR, a provider of passwordless MFA and identity assurance solutions.

The evolution of identity security has been a constant race against increasingly sophisticated threats.

For example, two-factor authentication (2FA) can be traced back to 1995 when AT&T developed a system leveraging code exchanges on two-way pagers. At the time, 2FA remained a security novelty given the undisputed confidence in passwords.

Fast forward to the mid-2000s: The smartphone revolution and the rise of bring-your-own-device practices shattered this complacency. Suddenly, a single device held the keys to both personal and corporate data, amplifying the impact of password-related breaches.

In 2016, after a slew of breaches, President Obama announced a national campaign encouraging Americans to...

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