AXIOS January 18, 2026
A global survey of C-suite executives by IBM’s Institute for Business Value found most expect AI spending to shift over the next four years from efficiency to a new wave of innovation.
- 64% of the surveyed executives think that by 2030, their AI edge will come from innovation rather than resource optimization.
The big picture: “AI won’t just support businesses, it will define them,” Mohamad Ali, SVP of IBM Consulting, writes about the 63-page study, “The enterprise in 2030,” to be released in conjunction with Monday’s opening of the World Economic Forum in Davos, Switzerland.
- “By 2030, the companies that win will weave AI into every decision and operation. They will own powerful AI assets, move...
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