PYMNTS.com February 11, 2025

IBM CEO Arvind Krishna reportedly said Tuesday (Feb. 11) that the lower costs said to have been achieved by DeepSeek will help boost demand for artificial intelligence (AI).

“We will find that the usage will explode as costs come down,” Krishna told Bloomberg Television.

IBM has shifted its focus to high-growth software and services and has booked about $5 billion in generative AI-related business since mid-2023, mostly consulting, Bloomberg reported Tuesday.

Lower AI model costs are expected to help companies like IBM offer AI features to more customers, according to the report.

DeepSeek’s launch of a new AI model in late January drove a plunge in tech stock prices, because the company claimed to use substantially fewer Nvidia chips to...

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