Senior Housing News November 19, 2024
In the age of the electric vehicle, the senior living industry is akin to a 1987 Buick – at least when it comes to public perception, according to HumanGood CEO John Cochrane.
Cochrane’s point is that on the cusp of 2025, senior living operators still have more work to do to turn around the public stigma that the industry carries. Not only does it hurt the industry’s ability to attract new residents, it also complicates operators’ hiring practices. And new scrutiny from both the public at large and lawmakers is making that job ever-harder.
“Perception is in some respects, probably our biggest barrier,” Cochrane told Senior Housing News.
That said, Cochrane – a self-described optimist – also sees that industry...
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