Health Payer Intelligence March 1, 2022
The payer is fulfilling its promise to begin consolidating certain services for seniors under the new brand, including home healthcare services.
Humana is transitioning its Kindred at Home home healthcare products to the CenterWell Home Health brand.
The transition entails apparel and other branded material changes from Kindred at Home branding to CenterWell Home Health branding.
Eventually, all Kindred at Home home healthcare services will bear the CenterWell Home Health brand instead of the Kindred at Home brand. That full transition is expected to be complete by the end of the year, but will occur incrementally throughout 2022. By the end of the full transition, CenterWell Home Health will have 350 sites in 38 states.