Lexology January 13, 2026
Humana Inc. and Mark Cuban recently announced at the Forbes healthcare conference that they are working on a potential pharmacy partnership, which could increase pressure on pharmacy benefit managers (PBMs). Cuban owns Cost Plus Drugs, a company that sells medications to consumers via mail-order and prides itself on transparent pricing. Humana primarily sells Medicare health plans, but its CenterWell Division is delving into the pharmacy business.
The two industry players are focusing their efforts on “direct-to-employer” programs, which would bypass PBMs altogether and sell drugs directly to health plans. CenterWell, Humana’s primary care center designed for seniors, already uses its own specialty pharmacies. The hope for both Humana...
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