Healthcare IT News June 5, 2024
A long-requested update in Smart CRM stores protected data, giving healthcare organizations more integrated patient information to streamline patient engagement efforts.
Healthcare companies and providers can now store HIPAA-protected data in the HubSpot customer relationship management platform to automate workflows, connect teams with closed-loop reporting and create campaigns with personalized information, the company said Tuesday.
WHY IT MATTERS
Support for storing sensitive data in HubSpot is now available globally with HIPAA-compliant tools available in public beta. Enterprise customers can enable these features in their Privacy & Consent settings, the company said in an announcement.
Since HubSpot was not previously HIPAA compliant as a standalone customer relationship management system, use cases for enhancing healthcare patient engagement with the inbound marketing, content...
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