VentureBeat March 7, 2025
The review app Yelp has provided helpful information to diners and other consumers for decades. It had experimented with machine learning since its early years. During the recent explosion in AI technology, it was still encountering stumbling blocks as it worked to employ modern large language models to power some features.
Yelp realized that customers, especially those who only occasionally used the app, had trouble connecting with its AI features, such as its AI-powered assistant.
“One of the obvious lessons that we saw is that it’s very easy to build something that looks cool, but very hard to build something that looks cool and is very useful,” Craig Saldanha, chief product officer at Yelp, told VentureBeat in an...
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