Health Populi September 6, 2019
Did you know that September is Attendance Awareness month?
Me, neither. But reading one of last Sunday’s national newspapers, I noticed a full-page ad that read, “Whirlpool is helping keep kids in schools with washers and dryers.”
Reading further on, the copy called out two data points making the point about laundry and education:
- One in five students don’t have access to clean clothes, making them more likely to miss school; and
- Students who miss school are 7 times more likely to drop out of educational system.
The full ad’s theme in the words of Whirlpool is that, “Education has a laundry problem.”
This motivated the company to launch its Care Counts campaign, through which Whirlpool donates washers...
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