Forbes September 9, 2024
Evgeny Popov

Evgeny Popov is EVP and GM (International) of Verve Group.

In today’s fast-paced digital advertising world, transparency, security and efficiency are more crucial than ever. Traditional advertising methods, which often struggle with issues like ad fraud and inefficiencies, are being challenged by new technologies. Among these, blockchain is emerging as a powerful solution, especially as we enter the era of Web3.

Here, I will explore how blockchain is transforming advertising, with a focus on Web3 applications, and provide real-world examples like IBM’s initiatives and the collaboration of luxury brands in the Aura Blockchain Consortium.

The Impact Of Blockchain On Advertising

Blockchain technology, known for powering cryptocurrencies, is a decentralized system that records transactions securely across multiple computers. Its decentralized nature...

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Topics: Blockchain, Technology
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