How Walmart Outflanks Amazon To Win Seniors In Medicare Advantage Plans

Forbes August 21, 2018
Bruce Japsen

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• The MA market is growing rapidly with more than 10,000 U.S. baby boomers turning 65 every day
• just under 35% of Medicare beneficiaries, or about 20 million Americans, are enrolled in MA plans

Walmart is establishing closer ties with seniors covered by Medicare Advantage plans, an increasingly popular health plan choice for millions of U.S. seniors and where Amazon isn’t yet a player.

The latest example of Walmart’s interest in the MA market came this week with the announcement of a program with Anthem, operator of Blue Cross and Blue Shield plans in 14 states. Effective in January 2019, Anthem’s Medicare Advantage plan enrollees can use the insurer’s “over-the-counter plan allowances” to...

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