Home Health Care News November 11, 2024
As home-based care leaders seek new business opportunities, rolling out new product or service lines can be an avenue for achieving growth. But those new service lines can also have considerable financial consequences if things go awry.
One company with extensive experience launching new service lines is Choice Health at Home.
Tyler, Texas-based Choice provides home health care, hospice, home care, palliative care and rehab services across Oklahoma, Kansas, Arizona, Colorado, Utah and Nevada.
Over the years, the company has entered into geriatric behavioral health. It has also doubled down on its efforts in the palliative care space.
When deciding to add a new services line, Choice begins by determining if it would align with the company’s mission.
“If it...
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